The company reported revenues of $86,392 million for the fiscal year ended December 2022 (FY2022), an increase of 8.7% over FY2021. The company’s product portfolio comprises potato chips, cereals, oatmeal, rice, pasta, rice cake, packaged water, sports and energy drinks, juice, and fountain syrups, and employs 309,000 people. These formats also excel in subscription services, where lightweight, friendly packaging reduces shipping costs while enhancing the unboxing consumer experience. By using recyclable materials in these designs, brands can further align with consumer preferences for sustainability.

Best CPG market research companies in 2025

The approach was inefficient and lacked accountability across functions, leading to missed inputs and bookkeeping and payroll services disjointed planning. As a result, many grocers, particularly those in developed markets outside of the United States, are experiencing low growth and strong pressure on profitability. Grocers, especially those in Europe, are responding in ways that make them more challenging trading partners. For example, they are cutting prices, becoming tougher negotiators, investing in private label, and demanding more supply chain excellence.

Global Growth Insights unveils the top Global Consumer packaged goods (CPG) Companies:

These digital channels offer unparalleled opportunities to connect with consumers, gather feedback, and refine marketing strategies. E-commerce and digital shopping continue to rise, with CPG brands investing heavily in online platforms and digital advertising. The convenience of online shopping, coupled with the ability to reach a global audience, makes e-commerce a critical channel for growth. Additionally, the use of artificial intelligence and machine learning is revolutionizing supply chain efficiency and customer engagement. These technologies enable CPG companies to optimize operations, predict consumer behavior, and personalize marketing efforts.

The Top 15 Best CPG Companies of 2024

In summary, the top CPG companies highlighted in this article have demonstrated resilience, adaptability, and a strong commitment to meeting consumer needs. Their ongoing efforts in sustainability, innovation, and digital transformation will likely shape the future of the industry, ensuring they remain at the forefront of the global market. The Colgate-Palmolive Company helps people and their pets to live a healthier future through https://www.bookstime.com/consumer-packaged-goods its diverse product lines and CPG brands in the oral care, home care, and pet nutrition categories.

And as consumers buy again and again, their loyalty (and customer lifetime value) will be more likely to grow. That’s appealing, given that retaining just 5% of a business’s customer base can improve its bottom line revenue by up to 95%. For brands within the CPG ecosystem, the benefits of adopting AI are myriad; they’re especially pertinent within the areas of marketing, sales, and retention.

Insights

• The number of companies investing in retail media networks has grown quickly over the past four years.
• Walmart saw a 27% rise in global ecommerce sales in the third quarter of 2024, which comes as the CPG giant pivots towards prioritizing consumer convenience.
• They can’t get sidelined by eB2B marketplaces that increasingly act as value-added wholesalers to smaller retailers.
• Digital interaction through packaging is no longer optional; it’s a must-have in the age of transparency and storytelling.

Packaging that enhances usability builds trust and delivers a frictionless consumer experience. Features like spouts, dispensers, and tamper-evident closures are not just functional; they provide peace of mind while improving product accessibility. Connected packaging further elevates this experience, allowing brands to create interactions beyond the physical package—like QR codes that deliver instructions or traceability details.

Listerine mouthwash, Neutrogena skincare, and Tylenol pain relievers are renowned brands that fall under Johnson & Johnson’s consumer health category. Even though Mars is still smaller than its competitors when it comes to the food category, it still offers popular products like Dolmio pasta sauces and Uncle Ben’s rice. When it comes to juice, energy drinks, tea, and coffee, it has brands like Minute Maid, Monster Energy, Fuze Tea, and Georgia Coffee. Currently, it is also exploring plant-based beverage options to serve a growing consumer need. P&G has won many awards for its data-driven marketing campaigns and its effective use of traditional media for advertising. People choose Nestle for its focus on responsible sourcing and on reducing its environmental footprint.

Accounting for around 20% of the country’s GDP, CPG provides a steady source of output and consumption critical for economic growth. The CPG sector directly employs over 20 million Americans in roles spanning manufacturing, marketing, logistics and more. These jobs run the gamut from entry-level positions to advanced technical and executive roles. For Certified Public Accountant instance, AI can be programmed to constantly monitor social media platforms for specific hashtags and keywords.